Agora Advisory Set To Become Dubai’s Top Challenger Consultancy for Savvy Investors

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agora-advisory-set-to-become-dubai’s-top-challenger-consultancy-for-savvy-investors — Agora Advisory Set To Become Dubai’s Top Challenger Consultancy for Savvy Investors

Dubai, UAE – The UAE real estate market has never been more crowded. Brokers, agents, and so-called consultants are arriving in droves, each eager to claim a share of Dubai’s booming property sector. Yet amid this surge of new players, questions are being asked about professionalism, transparency, and the quality of advice investors are actually receiving.

For seasoned investor and entrepreneur Alex Gorasov, Founder and CEO of Agora Advisory, this environment presented both a problem and an opportunity. “The truth is, the market is saturated with people who are chasing quick commissions,” he says. “Too many are promoting projects without understanding the numbers, the long-term risks, or the financial implications for investors. That’s why I decided to launch Agora Advisory – a company built on investment literacy, financial due diligence, and true alignment with the client.”

Alex is best known for his YouTube channel, @AlexGorasov, where he shares in-depth property investing insights focused on the UAE market, as well as emerging destinations such as Bali and other global hotspots. His audience values his unbiased, data-backed, and experience-driven content, which has fueled his rapid growth to over 46,000 subscribers and established him as a trusted voice among serious investors.

A Market at a Crossroads

Dubai’s property sector has been one of the most attractive in the world in recent years, with record inflows of capital from Europe, Asia, and the Middle East. Major developers like Emaar, Sobha, Damac, and Select Group continue to launch headline projects, while off-plan sales break new records month after month.

Yet beneath the glossy marketing, Alex Gorasov argues, there are systemic issues. Many buyers are entering the market with little knowledge of how property actually works as an asset class. “A lot of people see Dubai as a one-way bet – they think every purchase will generate double-digit returns,” he says. “But without proper financial planning, the wrong investment can tie up capital, reduce liquidity, and even damage an investor’s ability to leverage future opportunities.”

The problem, he notes, is amplified by an ecosystem where agents often serve the developer first. “Commissions drive the conversation,” he explains. “If one project offers higher margins, that’s what gets pushed – regardless of whether it’s the right fit for the client.”

Investor First, Advisor Second

What sets Agora Advisory apart, Gorasov insists, is independence. Unlike traditional agencies, Agora Advisory is not affiliated with any single developer. Instead, the firm collaborates with all major players but remains entirely free to reject or recommend projects based on financial merit. Agora Advisory works on fixed based rates and are not dependent on any project related comissions.

“As an investor myself, I don’t have the luxury of being biased,” he says. “When I put my own capital into a property, I rely on numbers – rental yield, ROI, cash-on-cash returns, leverage strategies, exit timelines. That same level of due diligence is exactly what I apply for my clients.”

The company’s offerings are structured to reflect this ethos:

Sourcing Service – identifying properties with verified investment fundamentals, tailored to client goals.
Advisory Packages – in-depth engagements where Gorasov helps shape entire investment portfolios, balancing ready and off-plan units, residential and short-term rental strategies, and financing approaches.
1:1 Strategy Calls – flexible consultations where investors, whether new or experienced, can access insights into market trends, financing structures, and property selection.

Already, Agora Advisory has supported investors from across the globe in structuring Dubai portfolios that emphasize long-term growth over short-term hype.

Challenging the Status Quo

The name “Agora” – referencing the ancient Greek marketplace where ideas, commerce, and debate intersected – reflects Gorasov’s vision: to create a space where investors can receive clear, data-driven advice free of bias.

“In today’s market, investors are bombarded with glossy brochures and scripted sales pitches,” he says. “But what they really need is someone to say: here are the numbers, here are the risks, and here’s how this property fits into your bigger financial picture.”

This approach challenges the way many agencies currently operate. Instead of pushing volume sales, Agora Advisory’s model is built around repeat trust and long-term relationships. “I don’t want to sell one property and disappear,” Gorasov explains. “I want to help clients build portfolios that stand the test of time, so five or ten years from now they’re still seeing healthy returns.”

Professionalism in an Overcrowded Industry

The UAE government has introduced regulations in recent years to enhance transparency in the sector, from escrow accounts for off-plan projects to the licensing of brokers. Yet gaps remain, particularly around advisory standards.

“Just because someone has a license doesn’t mean they understand investing,” says Gorasov. “Real estate is not just about location or a payment plan – it’s about cash flow models, opportunity cost, leverage ratios, and timing of exits. These are financial concepts that many agents don’t bring into their conversations.”

By contrast, Agora Advisory treats real estate the way a wealth manager would treat equities or bonds: as part of a broader portfolio strategy. “It’s about diversification, risk management, and ensuring liquidity. That’s why my clients appreciate that I speak their language – the language of numbers, not hype.”

Clients from All Backgrounds

Agora Advisory’s client base is diverse, reflecting the global nature of Dubai’s investor community. From young professionals making their first overseas investment to seasoned portfolio holders shifting capital into the UAE, Gorasov tailors his services to each case.

“Some clients come to me for a one-off consultation before buying. Others want me to design their entire UAE investment strategy,” he says. “In both cases, the principle is the same: deliver clear, unbiased advice rooted in financial reality.”

One recent client, he recalls, had been offered three different off-plan projects by competing agencies – each insisting theirs was the best deal. After running the numbers, Gorasov advised against all three, steering the investor instead toward a ready unit in Business Bay with stronger rental demand and a better leverage profile. “That’s the difference between being an agent and being an advisor,” he notes.

However, this doesn’t mean Alex Gorasov is opposed to real estate agents. On the contrary, he actively collaborates with many of them and sees an opportunity to raise the overall standard of the industry. His goal is not to replace agents, but to help elevate their approach so that both clients and professionals benefit. The key, he emphasizes, is working smartly and strategically—creating win-win scenarios where investors receive transparent advice, and agents build stronger, longer-term relationships with their clients.

Looking Ahead

With Dubai’s population and economy set for continued growth in the run-up to 2030, Gorasov sees immense opportunity – but also increased competition. “The next five years will separate the professionals from the opportunists,” he says. “Investors will increasingly value advisors who can guide them through the noise and help them make smart, disciplined decisions.”

Agora Advisory’s ambition is to become the go-to name for serious investors in the UAE – a firm that raises the standards of professionalism in the industry and proves that advisory can exist independently of commission incentives.

A New Standard for Dubai Real Estate

At its core, Agora Advisory represents a philosophy: that real estate should be treated as a financial discipline, not a sales game. For Gorasov, this philosophy is as personal as it is professional.

“I created Agora Advisory because I was frustrated by the lack of true advisory in the market,” he says. “I want to build something different – a place where investors can feel confident that every recommendation is based on facts, analysis, and alignment with their goals.”

As Dubai continues to draw global attention, Agora Advisory’s launch sends a clear message: there is still room for integrity, professionalism, and transparency in one of the world’s busiest property markets. And for investors navigating the opportunities and risks of the UAE, that message could not come at a better time.

Connect with Alex Gorasov

For those looking to learn more about property investing or seeking personalized guidance, Alex’s YouTube channel and consulting services offer valuable insights and support. Follow his journey and gain access to practical advice, mindset shifts, and strategies for achieving success in the property market.